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A leading brand in a niche that was cannibalized by competitors.
Taking the store through the BYB methodology
we set a unique brand differentiation and changed the
BRAND PERCEPTION in the eyes of its ideal customer.
Creating a STORY that LEADS TO SALES.
A store of birthday party accessories. In a hectic market controlled mainly
by product pricing. Creating a Brand Story was vital for sales increase.
The process included characterizing infographics, visualization
of the brand messages and brand language.
Creating a customer oriented store atmosphere.
Creating a story that leads to a purchase.
A young store that presents a unique solution.
A process that includes identifying the ideal customer,
characterizing and refining the visual messages.
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